Art Direction : Noh Yunjeen Planning : Noh Yunjeen & Lee Hosung Styling : Lee jaechang Photographer : Hwangtoe Location : Seoul, KR

Planning : Noh Yunjeen & Lee Hosung Art Direction & Production : The Phrase Photographer : Mok Jungwook & Yoon Jiyong

'BACK to the Basic' Campaign New visual proposal The brand has planned basic items, but it is unclear in which direction they will show, so I proposed the concept of a direction in which I suggest styling by layering basic items in multiple layers and a visual featuring a drowsy but stubborn free spirit. It received great reviews for its looks and visuals that were not introduced by the brand, and the actual sales response was also very good, allowing the Basic line to contin